In today’s world, we are more connected than ever, yet there is a growing sense of disconnectedness in our communities. We all have an innate need to belong and feel included, and this is in direct correlation with our overall wellbeing and happiness. We are consuming an unprecedented amount of digital content faster than ever before. A portion of this content is misleading and factually incorrect and with the rapid development of AI, and the ambiguity around what is true and what is not, children and young people are particularly vulnerable to the effects.
Children’s happiness is declining
The 2023 Good Childhood Report by The Children’s Society paints a concerning picture of children’s happiness and wellbeing in the UK. The data reveals a stark decline in children’s sense of wellbeing, with many reporting higher levels of anxiety and dissatisfaction with their lives. Social relationships, school environments, and concerns about the future contribute to a pervasive sense of unease among today’s youth. The pandemic was traumatic for many people and has had a profound effect on the wellbeing of children and young people. It has also had a significant effect on how we consume media. There has been a massive rise in media consumption globally. Many of us come into contact with a cacophony of content and information on a daily basis, which is amplified by algorithms on social media platforms, designed always to lure us into clicking, viewing or watching one more time. With the rise of confusing and misleading content, children and young people have become vulnerable to a distorted and polarised understanding of the world, which can foster fear, confusion, and a loss of trust, making it difficult for young people to feel a sense of belonging or security.
How misinformation can impact on children’s worldview and mental wellbeing
The development of AI has brought incredible advancements, from personalised learning experiences to new innovative tools that can help students engage more deeply with learning content. On the other hand, AI has the potential to increase disinformation and misinformation on a massive scale. Deepfakes, AI-generated news, and the manipulation of online content blur the lines between reality and fabrication, creating a breeding ground for mistrust and scepticism. The UNHCR classifies misinformation and disinformation into these 10 categories:
- Fabricated Content: Completely false content
- Manipulated Content: Genuine information or imagery that has been distorted, e.g. a sensationalist headline or populist ‘click bait’
- Imposter Content: Impersonation of genuine sources, e.g. using the branding of an established organisation
- Misleading Content: Misleading information, e.g. comment presented as fact
- False Context: Factually accurate content combined with false contextual information, e.g. when the headline of an article does not accurately reflect the content
- Satire and Parody: Humorous but false stores passed off as true. There may be no intention to harm, but readers may be fooled or mislead
- False Connections: When headlines, visuals or captions do not support the content
- Sponsored Content: Advertising or PR disguised as editorial content
- Propaganda: Content used to manage attitudes, values and knowledge
- Error: A mistake made by established new agencies in their reporting.
Source: https://www.unhcr.org/innovation/wp-content/uploads/2022/02/Factsheet-4.pdf
Children are particularly vulnerable to misleading and fake content as their cognitive skills are still developing. In an age where AI-powered misinformation is increasingly sophisticated, the ability to critically assess sources of information has become a crucial skill for children and adults alike.
This challenge goes beyond media literacy. Misinformation impacts not only a young person’s understanding of the world but also their emotional wellbeing. The constant exposure to distorted realities and extreme narratives -whether about the environment, social justice, or personal identity - can lead to anxiety, isolation, and a diminished sense of agency. As the Good Childhood Report highlights, these factors contribute to a worrying decline in the mental health landscape of our young people.