Lyfta storyworld - The People's Philosopher (Brazil)

Meet YouTuber Marcelo from São Paulo, Brazil, who is using social media to bring philosophy to an online audience. Find out how social media can be a force for good, why philosophy is important to Marcelo and be introduced to philosophers that might be new to you. Discover how the city of São Paulo is unequal, and how we measure Brazil and all countries based on wealth and a range of measures.

20-year old YouTuber Marcelo, also known as Audino Vilao (Audino the villain), is teaching philosophy in "hood slang". Inspired by the lack of opportunity that he experienced himself and his belief in philosophy for everyone, Marcelo shoots videos for his YouTube followers on his mobile phone.

Marcelo isn't your average teacher. He himself learnt philosophy at state schools but found the teaching rough and stiff and says it "didn't stimulate critical thinking". His friends would rely on him to interpret what was being taught and explain it to them in a language they understood. They would tell him:

Through Marcelo's passion for philosophy, students can begin to gain an understanding of the subject. Marcelo's first video was about Karl Marx who he describes as "The old bearded guy who talks about capitalism, socialism, capitalism, communism, economic theories." The video went viral overnight with over 30,000 views. People said:

In this storyworld students will learn about life in São Paulo and can explore where Marcelo lives and creates content for his channel through immersive 360° spaces, rich media articles and an inspiring short film about this part of his life.